One billion hours - that is the total length of all video that is being watched on YouTube every day. Consumed on smartphone, tablet or PC, clips on that or similar platforms are the perfect pastime. But the medium video is capable of more than cat content and make-up tutorials: in e-learning, video can help to transfer complex facts.
Why does that work so well? Videos are multimedia-based. Live-Action film, Screencast, animated graphics, music and spoken word can be combined and thus appeal more strongly to learners than other media formats.
Contrary to pure text pages that can be tiring and annoying, video directly connects to a person's treasure trove of experience. On top of that, video is very able to transport emotion. Especially Live Action sequences in combination with music can cause affective reactions in the learner. That supports the learning process and helps to strengthen a certain attitude towards a topic. Interactive elements in the video or surround the video make learning even more effective.
For the transfer of basic knowledge in preparation of classroom training, video learning is perfect. After the target group has reached the same level of basic knowledge, it is possible to dedicate the time in the seminar to practical exercises and to answering individual questions. For the introduction of learning programmes, a trailer that sparks enthusiasm and curiosity for the topic is the right choice. To explain difficult and complex matters, the optimal format is the Explanatory Video. Professionally made Live Action video sequences can be used for advertising purposes or educational videos for sales training or workplace security programmes.
The most important thing is a compelling story. A central theme, that leads through the video. It is also wise to subdivide learning videos into short, concise sequences. A summary at the end helps the learner to retain the information. On the technical part, it is necessary to produce visually compelling pictures and excellent audio. Professional equipment and the necessary know-how are obligatory.
Video as part of a blended learning strategy is very helpful to motivate learners and transfer knowledge. If you want, we can develop a strategy on how to integrate video in your educational concept. We can also produce Live Action or animated film for your projects or teach you how to produce your own videos.
ILT Solutions is a consultancy providing personalised blended learning strategies tailored to our clients, focussing on course content that motivates and ensures lasting knowledge transfer – Perfect Blended Learning. Since 1996, ILT Solutions has carried out over 800 successful professional development projects with prestigious companies from the most diverse industries.
How can you make sure that your employees love learning and that taught content is communicated as effectively as possible? ILT Solutions’ blended learning strategy uses a combination of methods tailored to your company and the people who work there, ensuring learners are highly motivated and knowledge is absorbed long-term.
Make your learners proud of their learning achievements with certification! With our certification system, it’s quick and simple to highlight the learners’ training successes thereby encouraging them onwards. We use the right certification process to deliver the appropriate certification to the target and for the content.
ILT Solutions Ltd.
Phone: +44 7979 - 70 63 82
Fax: +49 221 - 56 06 166