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Marketing for your training project

How successful can a training programme be if no one’s interested in it? Since a training initiative’s effectiveness strongly depends on its acceptance by the target group, ILT Solutions employs diverse project marketing campaigns right from the outset to ensure that participants in the training are thoroughly informed about its content and advantages. This allows us to guarantee that target groups are informed about training projects in good time, and that projects are viewed in a positive light right from the time they begin.

Projects are only ever accepted by their target group if they are suitably announced and explained.

Thus, marketing becomes crucial when implementing a project.

This means keeping a project’s intrinsic value in mind – measured by the reason for carrying it out – and presenting the objective transparently from a very early stage.

ILT Solutions offers various marketing materials for this purpose, such as:

  • Trailers and teaser films
  • Online marketing tools
  • Flyers
  • Brochures
  • Posters
  • Animations
  • Mini games

Trailers and teaser films

Marketing trailers come in every form imaginable. From animations and cartoons to feature films or even a mixture of genres, anything can be used to communicate either a brief message or even more sophisticated content to the viewer. One innovative variant is the interactive trailer where viewers themselves can control what interests them most about the project.

Example of various online marketing tools

Print media

Flyers, prospectuses and brochures are perfect for supporting your online campaigns. Offline and online ads complement each other, balancing out each other’s weaknesses, and filling out the marketing mix. A good brochure conveys significance and credibility, offers added value, builds trust and benefits the project image.

Online marketing tools

The benefits of web technologies are numerous: they reach an enormous target audience, can be enriched with multimedia content of all types, are dynamic, and are easy to adapt and expand. They are a proven method for nearly all target groups. Whether it’s landing pages, newsletters, surveys or web portals – let ILT Solutions advise you about which tools are optimal for your project marketing.

If comprehensive acceptance has been gained by using the right marketing concept for the target audience, the doors are open for the actual training initiative. Numerous case studies have shown that training success is many times greater when the learner engages with the training project enthusiastically. The results are quantifiable: in ILT Solutions’ integrated training concept, this insight is reflected during implementation as well as in the revision and result evaluation stages. 

Are you planning a training project for your company? Or a software or system migration? You can rely on the extensive experience of the experts at ILT Solutions.

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Advice on blended learning concepts - Optimal training strategies that suit your business!

ILT Solutions

ILT Solutions is a consultancy providing personalised blended learning strategies tailored to our clients, focussing on course content that motivates and ensures lasting knowledge transfer – Perfect Blended Learning. Since 1996, ILT Solutions has carried out over 800 successful professional development projects with prestigious companies from the most diverse industries.

Blended Learning

How can you make sure that your employees love learning and that taught content is communicated as effectively as possible? ILT Solutions’ blended learning strategy uses a combination of methods tailored to your company and the people who work there, ensuring learners are highly motivated and knowledge is absorbed long-term.


Make your learners proud of their learning achievements with certification! With our certification system, it’s quick and simple to highlight the learners’ training successes thereby encouraging them onwards. We use the right certification process to deliver the appropriate certification to the target and for the content.


ILT Solutions Ltd.
Cocking Sawmills,
West Sussex
GU29 0HS
Phone:   +44 7979 - 70 63 82
Fax:         +49 221 - 56 06 166
E-Mail:    ian@ilt-solutions.co.uk
Internet: www.ilt-solutions.co.uk